A repeatable content system for @aisbudapest — built on a benchmark of 12+ peer schools and the best-performing education accounts worldwide.
The platform runs on an interest graph: content reaches people based on what they engage with, not who they follow. Useful, human, unpolished content travels; institutional announcements don't.
Sharing a post to a friend is the heaviest ranking signal for Reels — likes are largely devalued.
Across 24M analyzed posts, Reels reach roughly four times more people than single images.
In education feeds, carousels earn almost double the engagement of Reels — and the most saves.
Student-generated content outperforms institutional content roughly three to one on engagement.
Followers, August 2026. AISB already leads the European cluster — but most peers run static event recaps. A Reels-first system is an open lane, not a catch-up race.
Every post belongs to one of two streams. Most schools publish only the first and wonder why reach is flat.
Serves current families, celebrates students, supports admissions. Retains and converts.
Earns discovery among people who don't follow AISB yet — expat families, mobile parents, the local community.
Ranked by engagement potential. Each archetype has a defined format, stream and job — the calendar just cycles them.
Demos, myths, 40-second wonders. The sector's most reliable viral format.
A campus inside a national park — a visual niche no competitor owns.
Recurring, human, anticipated announcements from the Director.
Expat guides, checklists, "save this" content that resurfaces for days.
Student-voiced authenticity; the admissions-consideration engine.
Last bell, results day, fledging day. Anticipation compounds annually.
Kitchen, buses, grounds, security — the unsung-staff genre reliably over-performs.
Pick-up-line parents, exam-week students. Inclusive, faceless-friendly, free.
50+ years of AISB vs. today — the alumni-diaspora comment machine.
One Reel a week. A rotating cast of teachers with named segments, answering questions people actually wonder about.
Family routes, the Csergezán lookout, seasonal forest, the nest-box cam. Bilingual captions; collab posts with local hiking accounts.
Summer UGC: families photograph AISB gear across 40+ home countries. Reposted via Stories and a monthly carousel.
A recurring, human, slightly unexpected announcement format — camps opening, first day, results day, the odd snow day.
One design system, three intensities. Branding dials up or down depending on the stream — so reach content feels native, and official content still looks unmistakably AISB. Built from your palette: Thunder, Plum, Cerise Red, Vis Vis, Periwinkle, Magic Mint.
The branding is the type treatment, one pastel accent per frame, a series chip and the color grade. To the viewer it reads as creator content — which is why it travels.
Named cover frames turn series into shows on the grid. The circle symbol appears small; one accent color per series; photography leads.
Camps, admissions, IB results. Full palette, the circle-icon motif, full logo lockup — consistent with your existing templates, now reserved for the posts where it belongs.
